We Built This Because
Willpower Isn't Enough
Shamely is the accountability platform that turns good intentions into real action—through social consequences, financial stakes, or both.
Our Mission
We exist to close the gap between who you are and who you want to be.
Every year, millions of people set goals they never achieve. Not because they don't want it badly enough, but because wanting isn't enough. The brain is wired for instant gratification, and willpower is a finite resource that depletes throughout the day.
Shamely provides what willpower can't: external accountability with real consequences. When your choices affect more than just yourself—when there's money on the line, when someone you respect will know if you slip—the calculus changes.
The Philosophy
Shame Works
We're not supposed to say this. Modern psychology tells us to be gentle with ourselves. But the truth is: the fear of embarrassment is one of the most powerful motivators humans have. We've just channeled it constructively.
You Design Your Consequences
Shamely never imposes penalties. You choose what's at stake. You select who can see your progress. You determine what happens if you fail. We just make sure it actually happens.
Guardians, Not Judges
Your accountability partners aren't here to punish you—they're here to witness you. The power of having someone who knows, who sees, who cares about your journey, is often enough.
Money Changes Behavior
Put $50 on the line and suddenly that 6am workout isn't optional. Research shows financial stakes dramatically increase follow-through. But social stakes work too—choose what works for you.
The A/B System
Every Warrior chooses one of two accountability modes:
Vague Plea
When you try to access something you blocked, your Guardian sees only that you're requesting access—not what you're asking for. They approve or deny. The shame is in having to ask.
Full Exposure
Access isn't blocked—but everything is documented. URL, timestamp, duration. Your Guardian receives a full evidence package. The deterrent is certainty of being seen.
Why We Built This
Shamely was born from a simple observation: the most successful people in the world don't rely on willpower alone. They have coaches, accountability partners, personal trainers, and financial commitments that make quitting expensive.
We wanted to democratize that. To give everyone access to the accountability infrastructure that high performers use—without needing a $500/month life coach or a personal trainer on retainer.
Whether you're fighting a porn addiction, trying to quit doomscrolling, building a workout habit, or just trying to show up for yourself consistently—Shamely gives you the structure and stakes to actually follow through.
Ready to Hold Yourself Accountable?
Join thousands who've discovered that with the right stakes, anything is possible.